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How we collect, store, use, share and disclose your personal information


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. If you chose to set up an account we will collect email, login, password, and purchase history.

When you browse our store, we automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

In all cases, your information is used to either (i) service our obligations to you, such as fulfilling your order; and/or (ii) to send information which we believe is of interest and meets our explicit purpose to provide customer service. This is done in line with the new General Data Protection Regulations (GDPR) 2018.

Marketing from Nature Nurture Kids: Only with your explicit permission (see Consent) may we send you information about our store, new products, news and other updates.

We never share, sell, rent or lease your details to a third party, unless required to do so in Law.


How do you get my consent, and what is our lawful basis for processing your data?

There are two ways we do this:

(i) when you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only (known as ‘A Contract with the Individual’);

(ii) you submit your details and give your explicit permission to receive marketing and related information through our ‘double opt-in’ sign-up form. This extends a number of options to request the types of information you receive.

How long do we keep your details?

UK tax law requires us to keep your basic personal data for any financial transactions (name, address, contact details) for a minimum of 6 years, after which time it can be destroyed. Your information we use for marketing purposes will be kept with us until you notify us that you no longer wish to receive this information. Please contact us via the details below if you wish to have your details destroyed.

You can withdraw your consent at any time:

How do I withdraw my consent?

If after you opt-in you change your mind, you may withdraw your consent at any time, by contacting us at or mailing us at: Nature Nurture Kids, 6 Sheldon Cottages, Sheldon, Chippenham SN14 0RQ. 


We may disclose your personal information if we are required by law so to do, including if you violate our Terms and Conditions.

Third Party Services

In general, we are assured the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us:

Web Hosting:

Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. We are informed they store your data on secure servers behind a firewall. 

Payment Portal(s):

We offer customers the opportunity to purchase online through PayPal Inc. Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


Email marketing is typically done in-house using a third party provider of automated marketing software, such as Mailchimp. Please see their Privacy Statement(s) for how they process and handle your data, including its use on our behalf. Our use of such service(s) for eMarketing is/are restricted only to ‘double opted-in’ contacts).


Customer online reviews are encouraged via Trustpilot, our chosen digital platform. Please see their Privacy policy/ies for how they process and handle your data.

Website Links:

When you click on hyperlinks in our store (for example but not restricted to social media, such as Facebook, Twitter, Instagram etc), they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements beforehand. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. Please remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. If you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. This includes but is not limited to SSL encryption throughout our website, anti-virus software, firewalls and other related cyber-security facilities. However, we cannot guarantee the security of any data that you disclose online and we will not be responsible for any breach of security unless this is due to our negligence or wilful default.


We collect information directly from you in a number of ways. One way is through our use of ‘cookies’. Most websites use cookies in order to make them work, or to work more efficiently, as well as to provide information to the owners of the website. They help us to understand how our customers and potential customers use our website so we can develop and improve the design, layout, content and function of the site.

Cookies are small text files that are placed on your computer’s hard drive by websites that you visit. They save and retrieve pieces of information about your visit to the website – for example, how you entered the site, how you navigated through the site and what information and documentation was of interest to you. This means that when you go back to a website, it can give you tailored options based on the information it has stored about you on your last visit.

Some of our cookies are used to simply collect information about how visitors use our website and these types of cookies collect the information in an anonymous form. Nature Nurture Kids cannot identify you personally by using a cookie, and cookies are NOT used to store personal data or gather personal data.

Where there is a login process relating to buying products or services from us we also use cookies to store personal registration information so that you do not have to provide it to us again on subsequent visits.

The rules about cookies on websites have recently changed. If you are uncomfortable with the use of cookies, you can disable cookies on your computer by changing the settings in the preferences or options menu in your browser. You can set your browser to reject or block cookies or to tell you when a website tries to put a cookie on your computer. You can also delete any cookies that are already stored on your computer’s hard drive. However, please be aware that if you do delete and block all cookies from our website, parts of the site will not then work. This is because some of the cookies we use are essential for parts of our website to operate. Likewise, you may not be able to use some products and services on other websites without cookies. This includes Trustpilot, the customer online reviews platform who place cookies on our website in order to operate their service.

If you do not wish to accept cookies from our website, please leave this site immediately and then delete and block all cookies from this site.

Age of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. We understand this is enough to conform to the enhanced requirements under the EU General Data Protection Regulation (GDPR).

Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Questions, Complaints and Contact Information

If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Data Controller/Processor, Alice Keverne, at or mail us at Nature Nurture Kids, 6 Sheldon Cottages, Sheldon, Chippenham SN14 0RQ. 


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Nature Nurture Kids

6 Sheldon Corner



SN14 0RQ. 


Compiled and last updated 09 June 2020

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